The Google Pixel 10 influencer launch was envisioned as an immersive edible garden where influencers from across India could come together and experience technology through sensory interaction. The idea was to create a space that felt alive, where food, touch, aroma, and play became mediums to explore the phone’s features.
Each dining interaction was thoughtfully paired with a unique Pixel capability, transforming the launch into a tactile and engaging experience rather than a conventional product showcase. The concept blurred the boundaries between technology, hospitality, and storytelling, creating memorable moments of discovery and connection.
Agency
CAB Experiences
Role
Concept & Visual Designer
Location
New Delhi
2025
Year
THE EDIBLE GARDEN
Our Thought
A flower that’s food. A leaf that tastes like cinnamon. A living metaphor for asking more, that even the familiar can hold new layers. Just like Pixel 10.
Our Approach
A delightful, joyous, sensory journey that invites you to walk, wander and enjoy a curated meal with fellow creators.
FORAGING BAR
Guests were invited to foraging corner where a table brims with fresh herbs. Guests are invited to grab a basket, use Gemini Live to discover identify and learn more about the herb/ingredient and pick their favourite. They can then take their herb to the bar, where a mixologist crafts a custom drink using their selection.
DINING EXPERIENCE
A curated dining experience designed for a select group of influencers across India, where the space was conceptualised as an immersive edible garden. The experience invited guests to engage with food beyond taste through touch, interaction, and sensory exploration.
Curated alongside Chef Saransh Goila, every element of the menu was thoughtfully crafted to correspond with distinct features of the phone, creating a layered narrative between technology and dining. Through tactile installations, edible elements, and interactive plating, the experience encouraged guests to discover each course as an extension of the product itself, blending storytelling, spatial design with culinary fusion.
EVENT GALLERY
The space brought together immersive photo opportunities, interactive demo zones, curated bar and dining experiences, floating brand interventions, and unexpected moments of discovery, all thoughtfully crafted to launch the Google Pixel 10 and introduce its new features. Every detail was carefully envisioned, planned, and executed to create a seamless and memorable experience.