Client
NORTH
Role
Visual Communication Designer
Location
Naggar, Himachal Pradesh
Year
2024
Work spanned multiple areas within the firm like social media post creation, creating logos for branding, guiding workshops, creating communications for exhibitions, illustrations, documenting art, craft and culture through photography, conceptualising and creating visual elements for a co-working space and on-ground research.
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SHE HAAT, Kullu is an initiative by Royal Enfield to promote art & craft, tourism, culture, cuisine and food of Himachal Pradesh done by Women of Himachal which includes 150 Self Help Groups.
My role included the Branding, Conceptualising of the space and elements in the space, making and documenting the elements.
A sneak peek into the design and development of this space, now under construction.
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A BOOK that brings together lessons from -
A decade of practical applied research, one of the most extensive on ground knowledge of Western himalayan architecture.
The ancient values of the land of gods ‘Himachal’, lessons from the way of living, moral wisdom of himachali people, our connectedness to the land, knoweldge of the wild and power of community.
Journey of the founder Rahul Bhushan, a Himachali boy, following his gut and his journey to build NORTH.
All of this coming together as a modest endevour to share personal stories, experiences, lessons and honest ideas, with the intent that it may help anyone who is an artist, a fresh graduate , an aspiring entrepreneur and for any and everyone who want to know the himalayas a little bit more.
My role included creating illustrations for the book, documenting Naggar village and the intricate details of Roerich Art Gallery, Tripura Sundari Temple and Krishna Temple, panels for the exhibition and conceptualising.
Click here for the glimpse of our exhibit at the Conscious Collective at Godrej Design Lab , showcasing the process and ingredients of this book in making.
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Social Media Posts
'Khoi' is a Co-Working Space in the campus of NORTH in Naggar, Himachal Pradesh. KHOI in the local language means community ground of the village. This space welcomes people of the community to come together and finding their true self.
This space includes a small cafe experience as well including Movie Saturdays and Wood Fired Pizza on Sundays!
My role in this project - Branding of the space, Designing the Menu, Conceptualising the space, Experimenting with different food ingredients, On ground research for the functioning of this space and conceptualising the environment of this space.
Workshops
Guiding & Documenting workshops - Pottery, Siddu Making and Wood Carving with Karigars.
Kullu Dussehra 2024
Kullu Dussehra, celebrated in the Kullu valley of Himachal Pradesh, is a festival that goes beyond religious rituals and highlights culture. Idols of the deities, are carried in a beautifully decorated palki (palanquin) during the celebrations. The movements and actions of the “Gur” or spiritual guide during the procession are believed to be guided by the divine force of the deities they represent through the palki.
Each palki has their unique "Mukut" or "Mohra", depending on their form and purpose. It is one of the festivals in Himachal Pradesh that draws a large number of visitors each year. The energy in this place is surreal as the palkis surround you.
Documenting Karigars in Raison Village
NORTH from my lens
